SEO Strategy10 min read
AI Overviews Are Eating Clicks — Here's How to Adapt
Google's AI Overviews now sit above organic results for 40% of informational queries. Here's how leading brands are still winning traffic.
AI Overviews compress the SERP. Position 1 organic now often sits below the fold on mobile. Ranking still matters — but ranking alone no longer guarantees clicks.
The brands winning right now are the ones cited inside the Overview itself. That means structured data, clear entity signals, first-party data, and content that answers a question definitively in the first 100 words.
Bottom-of-funnel pages are largely untouched. Prioritize commercial and transactional queries — that traffic is still yours, and it converts.