Entity SEO, Explained Without the Buzzwords

Google reads the web as a graph of entities — people, products, places, concepts — not just strings of words. Your job is to make it obvious which entities each page is about.

Concrete moves: consistent entity names throughout the page, schema markup that ties entities together, Wikipedia-style descriptions in your intros, and outbound links to authoritative sources for the entities you mention.

For brands, an About page with clean sameAs schema pointing to LinkedIn, Crunchbase, and your social profiles is the single fastest entity-strengthening change most sites can make.