Local SEONovember 14, 20259 min read

Google Business Profile Optimization: What Still Moves the Map Pack

GBP has changed more in the last 18 months than in the previous five years. Here's what actually influences local rankings in 2026.

Categories, reviews, and proximity still dominate the map pack. Everything else — posts, Q&A, products — is polish that only matters once the fundamentals are locked in.

The most underrated lever: primary category. Test alternates that describe your business more precisely; a single category change has moved clients from position 8 to position 2 overnight.

Reviews are ranking signals, but review velocity matters as much as review count. Twenty reviews in a month beats two hundred reviews from three years ago.

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Link Building

Link Building in 2026: What Still Works (And What Doesn't)

The tactics that moved rankings in 2020 are dead. Here's what modern link building actually looks like — and how Google's AI Overviews change the game.

Digital PR

Digital PR vs Guest Posts: Which Should You Prioritize?

Both build backlinks, but they play very different roles in your SEO strategy. Here's how to decide where your budget goes first.

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