HAROMay 10, 20266 min read

The HARO Response Formula That Lands 15% of Pitches

Most HARO pitches get ignored. Ours convert 15% into published quotes. Here's the exact structure we use.

Journalists get hundreds of HARO responses per query. Yours has about 8 seconds to earn a read. Lead with the specific, quotable insight — not your credentials.

Structure: One-line hook. Two-sentence quote the journalist can paste. One-line credential. Contact info. That's it. No pitch, no fluff, no attachments.

Speed matters. Reporters typically use the first 3–5 usable responses they see. If you're pitching 8 hours after the query dropped, you're too late.

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