SEO StrategyFebruary 8, 20268 min read

Internal Linking That Actually Moves Rankings (Not Just Tidies Your Site)

Most internal linking advice is cosmetic. Here's the model we use to push authority to the pages that actually make money.

Internal links are the most under-used ranking lever in SEO. Every page on your site is voting for other pages — most sites are voting for the wrong ones.

Start with a revenue map. List the 10 pages that drive the majority of pipeline, then audit how many contextual internal links point at each. If a money page has fewer inbound internal links than a random blog archive, that's the fix.

Anchor variety matters here too. Use natural, descriptive phrases — not just the target keyword. Google reads internal anchors the same way it reads external ones.

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