Ranking in ChatGPT, Perplexity, and Google AI: A Practical Guide
AI answer engines now drive real traffic and real pipeline. Getting cited works nothing like traditional SEO — here's what actually works.
AI engines cite sources based on very different signals than Google's classic ranking algorithm. Brand mentions across the web, structured claims, and clear author expertise carry more weight than backlinks alone.
Focus on being the definitive source for a small number of specific claims — statistics, definitions, frameworks — that other content routinely references. Assistant models pattern-match on repeated citations.
Instrument your analytics for AI-referred traffic. It shows up as direct or Perplexity/ChatGPT referrer in small volumes today, but converts at 3–5x the rate of paid search in most B2B categories.