SEO Strategy6 min read
The SEO Reporting Dashboard Every Client Actually Reads
Most SEO reports get skimmed and closed. Here's the four-metric dashboard that gets forwarded to executives instead.
A great SEO report answers three questions in the first 30 seconds: is traffic growing, is it the right traffic, and did it convert? Everything else is appendix.
Our default dashboard: organic sessions to money pages, non-branded impressions, keyword coverage in top 3, and pipeline attributed to organic. Four numbers, one page, updated weekly.
Kill the 40-tab spreadsheet. Executives don't need every keyword — they need to know whether the investment is working and where to double down next quarter.